soopastryheart

In keeping up with NYFW (where I don’t really keep up), I read this in the latest MASSIVE issue of Elle. Also, she mentions Rudyard Kipling, so, you know, this one was a no brainer.

“As little as five years ago, being an It Girl was not considered a rainmaking profession – indeed, it wasn’t considered a profession at all. It was something more ephemeral, not to mention rare. But this age of personal branding (i.e., self-promotion), street-style photography, and 24-7 image consumption on countless blogs has given rise to a new breed of woman for whom maintaining “It” is a lucrative, coveted, full-time- and, frankly, exhausting sounding- job.” 

– excerpt from Amanda FitzSimons’s article in the September issue of Elle.